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Digital Marketing

Digital ads, email/SMS campaigns, and lead generation strategies in one place.

Google Ads Creation, Management & Optimization

We build and manage Google Ads campaigns designed to capture high-intent hot tub shoppers at the exact moment they’re searching. Our keyword strategy is based on millions of dollars of spa-industry data, allowing us to target buyers who are actively comparing brands, researching prices, and looking for local dealers. The result: more inbound calls, more quote requests, and more showroom visits from buyers ready to purchase.

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Facebook & Instagram Ads Creation, Management & Optimization

Your customers scroll before they shop. We create scroll-stopping social ads that highlight your hot tubs, sales events, and financing offers—while using smart targeting that reaches homeowners most likely to buy. Our optimization process ensures your budget gets spent on ads that actually convert into leads, appointments, and walk-ins.

Email Marketing – Creation & Management

We build educational and sales-focused email campaigns that nurture new leads, re-engage cold ones, and move buyers toward scheduling a showroom visit. Each email positions your store as the expert, showcasing product benefits, comparisons, and reasons to buy local. This keeps your brand top-of-mind and drives consistent follow-up without adding more work to your sales team.

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Experience the SpaSurge Difference

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SMS Marketing – Creation & Management

Text messaging gets seen instantly—and it gets leads to take action. We create SMS campaigns for appointment reminders, sales promotions, seasonal offers, and follow-ups that actually get responses. It’s the fastest way to convert leads into booked showroom visits, especially during busy season.

Landing Page Building & Optimization

Your ads are only as good as where they send people. We build high-converting landing pages with offer-driven headlines, persuasive copy, and simple forms that maximize lead capture. Every page is tested and optimized for conversions specifically for hot tub shoppers—so more of your traffic turns into real opportunities.

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Automated
Review Invites

Strong Google reviews make or break trust. We set up automated review invites after service visits, installations, or showroom appointments—making it effortless for customers to leave positive feedback. Higher review volume improves your local ranking, increases buyer trust, and boosts showroom traffic.

Experience the SpaSurge Difference

Website
Chat Widgets

Hot tub shoppers have questions, and if they can’t get answers instantly, they move on. We install and manage website chat widgets that capture leads in real time and provide instant responses—turning website visitors into booked appointments instead of lost opportunities.

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Google My Business (GMB) Ad Management

Your GMB listing is your digital storefront. We manage and optimize your Google Business Profile to increase phone calls, map views, website visits, and direction requests. More visibility on Google Maps means more local buyers walking into your showroom.

Competitor
Geofencing

Stay top-of-mind even when shoppers visit competing stores. Our geofencing technology allows you to show targeted ads to people who physically walk inside competitor locations. This keeps your brand in front of buyers during the exact moment they’re actively shopping—and can redirect them back to you.

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Experience the SpaSurge Difference

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Retargeting
Ads

Most hot tub shoppers don’t convert on the first visit. Retargeting allows us to follow them around online with ads showing your products, promotions, and offers. This keeps your store in front of buyers throughout their research phase and significantly increases the likelihood they choose you over competitors.

Event Promotion & Advertising

Whether you’re running a holiday sale, parking lot event, tent sale, or big showroom promotion, we handle all the advertising that drives traffic to it. Our event campaigns are designed to create urgency, boost foot traffic, and generate high-quality leads during your biggest opportunities of the year.

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CRM – Built Specifically for Hot Tub Stores

Generic CRMs don’t work for spa retailers. SpaSurge CRM is designed around the hot tub buying journey—longer sales cycles, multi-step follow-ups, and showroom appointments. It tracks leads, automates nurture sequences, logs every customer interaction, and ensures no buyer “falls through the cracks.” Dealers close more sales simply because they finally have a system built for the way hot tubs are actually sold.

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Contact

Address:
​12 Falcon Dr. Dover NH

General Inquiries:
(207) 837-3794

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â“’ 2026 | SpaSurge Marketing

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